To celebrate its partnership with the McLaren Formula 1 team, Jack Daniel’s Tennessee Whiskey has released a limited-edition McLaren Racing bottle in Australia, with a whiskey expert predicting each $80 700ml bottle could significantly increase in value as a collectors item in the years to come.
The first in a highly-collectible series of exclusive releases, the limited-edition McLaren x Jack Daniel’s bottle is only available in select markets across the globe and features unique packaging to commemorate each brand’s pioneering founders - Jack Daniel’s and Bruce McLaren.
With just 2,000 cases available in Australia, stock is limited - and according to a local whiskey expert, picking up a bottle could prove to be a sound investment.
Oliver Maruda, co-founder of Australia’s largest online whisky retailer, The Whisky List, said:
“Despite our small population, Australia is the third-largest export market for US Whiskey. There has always been serious demand for brands like Jack Daniel's here, especially with limited edition expressions having completely sold out.
"This unique collaboration between Jack Daniel's and McLaren gives whiskey and F1 fans a great opportunity to pick up a bottle to drink now and another to collect for the future. Given this bottle is a limited-edition offering, it's highly likely it will rise in value in the years to come.”
Emily Nget, Brand Manager at Jack Daniel’s Australia, added:
“Our partnership with the McLaren Formula 1 team is one we’re truly proud of with our shared foundation of celebrating team sport and drinking responsibly. This limited-edition bottle will give Jack Daniel’s and McLaren fans another reason to celebrate, with the opportunity for them to own a piece of brand history in a bottle.”
The limited-edition ‘McLaren x Jack Daniel’s’ bottle will include Jack Daniel’s classic Tennessee Whiskey grain bill of 80% corn, 8% rye, and 12% malted barley, bottled at 80 proof (40% ABV).
Available at Dan Murphy’s, Liquorland, First Choice, Boozebud and other independent retailers from 1st August 2023 until stock lasts, the 700mL limited-edition bottle is available at an RRP of AUD $80.
For more information about the bottles and wider partnership, please visit: JackDaniels.com.
Please Drink Responsibly. Never Drink and Drive.
Tennessee Whiskey, 40% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2023 Jack Daniel’s. All rights reserved.About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
About McLaren Racing
McLaren Racing was founded by racing driver Bruce McLaren 60 years ago in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 20 Formula 1 world championships, 183 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.
McLaren Racing competes across five racing series. In 2023, the team will compete in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Felix Rosenqvist and Alexander Rossi, the ABB FIA Formula E World Championship with NEOM McLaren Formula E Team drivers René Rast and Jake Hughes, and the Extreme E Championship with NEOM McLaren Extreme E Team drivers Emma Gilmour and Tanner Foust. The team also competes in the F1 Esports Pro Championship as McLaren Shadow, having won the 2022 Constructors’ and Drivers’ Championships.
McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.